Tag Archives: 70’s

11/22/09: Thread Color Reference

oneculture’s signature thread color references, “1970” (beige, olive and brown) and “1978” (orange, brown and turquoise), are comprised of colors that were prevalent during that period.

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Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar (they ship WORLD WIDE!):

NOTE: the jeans run 2X larger than your natural waist size. This was done more so for shrinkage purposes, as you will lose a size after the first washing. Keep this in mind if you opt to place an order by phone. And enjoy!

1827 Union St
San Francisco, CA
(415) 346-4280

‎377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


2/22/09: Classic Album

My samples were completed on Friday and I’m literally drunk with excitement. I can’t wait to get the pieces out and into the market! The new “1970” thread color pallet works remarkably well with the texture of the cross hatch selvage denim. This pairing resulted in a very “adult” looking garment that still makes a funky little statement. Just what I wanted…

As mentioned above (The new “1970” thread color pallet), I made adjustments to the original 1970 color scheme. I felt that the contrast was too strong so I toned it down a bit, selecting a darker shade of beige and an olive green as opposed to the original moss green. I also opted for a brighter shade of brown; now the bar tacks visually “pop” like they’re supposed to. I’m very proud of the progress made thus far.

Like Elton John’sGoodbye Yellow Brick Road“, Stevie Wonder’sSongs in the Key of Life” or Pink Floyd’sDark Side of the Moon“, you can say that I’m currently in the process of fine tuning what could possibly be viewed as my classic album: oneculture’sHello Again, 1970“.  What’s fashion design without drama, right??? Anyway…

I share all that to say that since things are still a work in progress I don’t intend to post photos until production is complete. At that time, I’ll post images as well measurement specs of all the styles and sizes available.

With regard to the road that lay ahead, I’m anticipating some slight fitting problems with the samples due to the new fabric and a construction misstep. But I’m not concerned; I’m certain that any fitting issues will be an easy fix. But I’m notoriously impatient; waiting is one of the worst things in the world. And unfortunately, my fit model won’t be available for a fitting session until Friday…FRI–FRIGGIN’–DAY!! Uuuggghh…

Anyway…as always, I’ll keep you posted. Stay tuned!

Cheers,
Mark
oneculture
For those who love jeans


6/23/08: Actively RETRO

Drift’s Mimosa Sunday event went really well. The weather was nice, the refreshments were flowing and the DJ tied everything together beautifully by providing a most excellent vibe with his super cool record selection-mostly stuff from the 60’s and 70’s (real music). I got to meet a bunch of new people, including a buyer from Macy’s. I’m nowhere near ready for a Macy’s order but, for whatever it’s worth, the buyer was really pretty:o) Anyway…

I had a great time educating people about my new line and giving away oneculture t-shirts. Ian-my fit model-told me that he’s actually seen people wearing oneculture T’s on a couple of occasions. I have yet to see that. Hopefully, I’ll be able to catch my first glimpse after this.

If I had to site one negative about the event however, it would be that there weren’t enough guys there. For my first few seasons I’m doing jeans for men. The reason being is that I don’t have the money to do a collection for both men and women. I had to make a choice and since I wanted the ability to wear my own stuff, I went with bros first. I didn’t let the fact that there weren’t enough fellas stop me though. I simply let the ladies know about the cool new denim line that I know their boy friends, husbands, brothers, etc. will appreciate…and it’s local art that’s manufactured right here in the Bay Area.

I saw a guy examining my jeans so I went over to answer any questions he may have had. He asked me if the denim I used was selvage. I told him no, and explained that I opted instead to continue my color scheme throughout the busted out seam.

The thread colors I chose for my first season-orange, brown, and turquoise–have deep meaning to me. They reflect my profound fondness for the 1970’s, when everything was brown, orange, turquoise, beige or olive. I’m perhaps the most nostalgic person you’ll ever meet. I collect old TV Guides and toys from the 70’s. And I saw an excellent opportunity in the thread colors and style names to incorporate my childhood fun times into my project. It’s as if I’m bringing my younger self along for the ride-Weeeee…I really am having a ball!!

I have several sample swatches of Japanese selvage denim but I chose not to use any of it. That would be too easy and uninspiring…lazy even. I know that some people are really stuck on selvage denim, but as an artist I’m more interested in letting these people know what’s on my mind rather than simply telling them what they want to hear.

I cringe whenever I see jeans that have the selvage line exposed on the little coin pocket–that’s got to be the most douche baggiest move ever!!! These, umm, “designers” have no voice and are only interested in letting their greasy hands slip inside your pockets. “Here are my basic 5 pocket jeans made from selvage denim; that’s right S-E-L-V-A-G-E, so give me 300 bucks!” Pah-lease…

This is not to say that I’ll never use selvage denim. But I’d rather pursue other ideas for the time being.

Anyway, after I explained my rationale the guy really dug my concept. He looked as if he were in his early 40’s so I knew that he truly understood. He said that he’d be back in August to try on a pair. And speaking of August, there’s another thing that I didn’t like: I only had two sample pairs that really weren’t meant to try on. In addition, they were label-less. I wish that my product was already on the floor so that I could’ve witnessed the jeans being tried on. That would’ve really been something.

Anyway, I just received my labels today. I’m going to take them over to the contractors in the morning along with my purchase orders and teck pack. They start cutting tomorrow. It’s finally beginning. I’m excited over the prospect of delivering the merchandise to the boutiques myself. I’m excited too about finally being able to wear my own product!!! The samples are a size 32×32 and I’m 6’2″, 215lbs…you do the math.

I’ve heard that things have a tendency to go wrong during production and I’m so not looking forward to that. But, as usual, I’ll keep you all posted. Stay tuned!

Mark
oneculture
For those who love jeans


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