Tag Archives: Drift Denim Essentials

11/21/08: Neurotic!!!

SEASON 2

oneculture: SEASON 2

Okay, it cost me 50 bucks but I just had to re-take the Pulsar photos…with shoes! And I think that it makes one hell of a slight difference too. The silhouettes are fully defined now. Pulsar-Slim Taper, for instance, actually looks slim and tapered, as it should. Now I can get some shut-eye…

Mark Presents
By the way, I’ve added fitting session videos of Pulsar and its slim, tapered leg counterpart to my YouTube channel: http://www.youtube.com/user/MarkPresents

For the record…
I’ve redesigned and revamped my entire spring collection since it was feature on Denimology just a couple months ago. That’s how neurotic I am!!!

Stay tuned!  I’ll keep you posted…

Cheers,
Mark
oneculture
For those who love jeans


11/19/08: Spring 09′ Update, Part 2

SEASON 2 (barefoot)

oneculture: SEASON 2 (barefoot)

Last night’s fitting session marked the climax of spring 09 sampling: we finally achieved desired results. One more minor adjustment to make and the patterns will finally be ready for marking and grading. For whatever reason, the sampling process was extremely draining this time around. I’m happy and relieved to be done with it…

In Pursuit of Perfection
I thought I’d share a photo from last night’s session. These are the prototypes: Pulsar, Pulsar-Slim Taper, Hello Again and Hello Again-Slim Straight. They give you a strong sense of what the finished product will look like. However, the final production pieces won’t be exactly the same; they’ll be even better. Improvement is the constant goal and as president (of oneculture) I can assure you this: you will be better off next season than you were this season…pinky swear!

Pleasant Surprise
The production of my last sample yielded a pleasant surprise. What we were shooting for was a good fit. We ended up hitting our mark and with a new thread color reference as well. I’d selected an old school brownish color, something reminiscent of an old pair of Levi’s…nice and neutral. I liked the results so much that I’ve decided to offer it in the spring. I call it “Classic“. In addition to the different cuts, the color references (“1978“, “1970” and “Classic“) add another dimension of choice.

Observation: The Importance of Shoes
Viewing the photos from last night made me realize just how important shoes are. Shoes help to define the leg in that they create an interesting interplay between the knee and the hem that punctuates the calf and promotes “stacking”. You loose this effect however, when you’re barefoot. For instance, notice how the Pulsar models (barefoot and on the left) look less dramatic than those of Hello Again. I regret not having my fit model re-take the photos wearing his shoes. But then again, I hadn’t thought that I’d be sharing these photos either. Anyway…

Mark Presents

By the way, I’ve added fitting session videos of Hello Again and it’s slim, straight leg counterpart: http://www.youtube.com/user/MarkPresents

Agenda
So from here, I’m going to finish my line sheets and make one last round of sales. This will give me a sense of how many pairs I will need to produce. I’ll then send the patterns off for marking and grading. I’ll also begin ordering all my inputs: thread, denim, pocketing, etc. The patterns will also need to be checked once they return from marking/grading. If there are discrepancies, they will return for corrections (just thinking about this is giving me a headache). But if not, then we’re good to go into production. I’m set to deliver anywhere from mid to late February. Will I make it? That’s the proverbial “question“!

Like always, I’ll keep you all posted. Stay tuned!

Cheers,
Mark
oneculture
For those who love jeans


11/09/08: Spring 09′ Update

Spring 09′ promises more cuts, a better fit, and possibly a new color scheme.  We’re far from done though. I’ll keep you posted…stay tuned!

1970 color scheme, better fit and new, narrower seam widths.

1970 color scheme, better fit and new, narrower seam widths.

Color schemes and busted out seams

Color schemes and busted out seams

Cheers,
Mark
oneculture
For those who love jeans


10/25/08: Fade Update

worn for almost 3 months

Fade Progress: worn for almost 3 months

Howdy! Just thought I’d drop in to give you all a visual of how the fades are coming along. As you can see (click on the photo), the denim fades quite nicely and takes on a streaky textured character. It’s weird too because in it’s raw form the denim is a very dark, rich indigo; quite unlike what it becomes in, say, 6months of constant wear. Indeed, after 6-7 months you end up with a prize: a totally different (and better) pair of jeans!

For those of you who, as of yet, still don’t yet understand the significance of raw denim, just think of it this way…Think back to when you were little and working diligently, day after day, eating your way through that box of cereal in order to get to the special prize hidden within. Well, such is why I love rigid/raw denim jeans. I’m attracted to the whole “arts & crafts” aspect of rigid denim. The fact that just by simply wearing my jeans I’m creating my own sick wash over time…it’s like a hidden game that comes with your purchase!

Anyway, again, I just dropped in to give you all a fade update. I’ll keep you all posted…stay tuned!

Cheers
Mark
oneculture
For those who love jeans


9/29/08: The Conversation Card

fade pic--1 1/2 months of constant wear

fade pic--1 1/2 months of constant wear

Good morning, All! Do you ever wish that you could speak directly to your favorite artist? I get this feeling whenever, say, I hear a song that I really like but that I think falls just short of being perfect. I often wish that I either knew the artists or had direct contact with them in order to be able to offer honest feedback about the piece in question.  This way, I could engage him/her and get their thoughts as well.

This is the ideology behind the “Conversation Card“. I place business cards into the little fifth (“Cell Holder“) pocket in order to encourage feedback from consumers. I figured that this would be a great way for people to connect directly with the designer by having the ability to share general reviews, opinions, possible suggestions, etc, etc. With that said, I’d received my first feedback a few days ago; Justin from Canada. I just thought I’d pop in to share his review.

Hey Mark,

I just got the jeans today. All I can say is WOW!! They fit perfect. They are a tad loose in the waist, which is just the way I wanted it to be. But the overall fit is amazing.

Very few jeans seem to fit me well. Which is why I started to wear Nudies because the fit was always spot on, and now your jeans fall into the same fit category.

I can’t wait to start wearing these! You should be very proud of the jean company you have created. Now that I have had a chance to see them in real life and wear them, I am confident that you will do well. All people have to do is try on your jeans and compare them to others in the same category, and you will win.

Thanks for the t-shirt as well. It is very cool.

Also, notice that I’ve included a recent “fade pic” (yes, that’s me wearing my size 36×34′s). This is just to give you a sense of how the denim will fade along the stress points over time…nice! They’ll be perfect in another 5-6 months. At that time I’ll share the before-and-after photos of the denim. And for those of you who, as of yet, don’t understand the significance of raw denim, I’ll explain later; I’ll explain why *I* think it’s so neat, rather.

By the way, all out of state orders can be handled by calling any of my venders directly:

The Blues Jean Bar: (415) 346-4280
Drift Denim Essentials: (510) 444-8815
Villains: (415) 621-0766

Anyway, aside from that, we-team oneculture–have a fitting session on Thursday. I’ve made design changes to Pulsar. And once we achieve the desired fit, this altered version should reflect Pulsar at it’s most perfect. I’m keeping my fingers crossed. And as always, I’ll keep you all posted…stay tuned!

Cheers,
Mark
oneculture
For those who love jeans


9/16/08: Welcome!

oneculture is proud to welcome The Blues Jean Bar into our growing circle of retailers.

The Blues Jean Bar
(San Francisco – Santa Monica – Denver – Dallas – Chicago)

Mark
oneculture
For those who love jeans

Available @:
Villains
The Blues Jean Bar
Drift Denim Essentials
August
(spring 09′)


9/07/08: The Great News

It finally happened…the moment I’d been waiting for: I saw a guy wearing a pair of oneculture jeans today at Union Square!!!

The feeling was incredible. I felt like a parent watching his kid graduate from college…from Harvard, no less; and with a masters degree! I had a *million* questions for this guy. But instead I just stood there watching, all the while with my heart trying to pound it’s way out of my chest cavity–I guess it wanted to see too…

Also…this just in (literally)…I just received a phone call from the *good folks* over at Drift Denim Essentials. They just sold a pair to an Oakland Raider–GO RAIDERS!!!

Anyway, just thought I’d drop in to share the great news.

I’m meeting with my sample maker tomorrow. We’re going to begin drafting the blueprints for what I’m sure will be oneculture’s definitive collection. As always, I’ll keep you posted….stay tuned!

Mark
oneculture
For those who love jeans

Available @:
Villains
Drift Denim essentials
August (spring 09′)


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