Tag Archives: promotion

02/16/10: Coming Attractions

FLASH:

The new Pulsar looks FANTASTIC! I’m not posting fit pics just yet. Just know that the changes I’ve incorporated make a noticeable difference. I’ll elaborate later, when the time comes…

…stay tuned!!!

Join me on facebook

Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar (they ship WORLD WIDE!):

NOTE: the jeans run 2X larger than your natural waist size. This was done more so for shrinkage purposes, as you will lose a size after the first washing. Keep this in mind if you opt to place an order by phone. And enjoy!

1827 Union St
San Francisco, CA
(415) 346-4280

‎377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


10/19/09: The “F Word”

Free is perhaps my favorite “F word”, and you just can’t beat free drinks and jeans (prototype samples only).

prototype sample only

prototype sample only

prototype sample only

prototype sample only

prototype sample only

prototype sample only

prototype sample only

prototype sample only

Join me on facebook

Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar (they ship WORLD WIDE!):

NOTE: the jeans run 2X larger than your natural waist size. This was done more so for shrinkage purposes, as you will lose a size after the first washing. Keep this in mind if you opt to place an order by phone. And enjoy!

1827 Union St
San Francisco, CA
(415) 346-4280

‎377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


9/28/09: Mission Accomplished

So the Blues Jean Bar held a private even for their VIP customers down at their San Jose/Santana Row location and I was invited. I jumped at the opportunity to be able to formally introduce my brand as well as to inform their consumer base about the joys of raw denim. I’m not a hard core “denim snob” or anything; to each his own. However, while I can definitely appreciate an authentically vintage looking pre-wash job, to me there’s nothing quite as pleasing as the feel of a fresh, crispy pair of rigid denim jeans. Specifically, I like how the rigidity helps define the legs. Additionally, the process of breaking in a pair of “raws” is quite satisfying. Anyway…I’ll cover this topic a bit more later. Back to the party…

The weather was warm and the night was pleasant. The DJ supplied a steady stream of upbeat contemporary cuts while people browsed, conversed and enjoyed snacks & fresh drinks. And, as mentioned above, I finally got the chance to provide information about my company to the Blues Jean Bar’s consumer base; an easy and pleasure-giving task. In addition, I also received invaluable feedback. For instance, I learned that Pulsar Slim-Tapered has emerged as the break out star of the season as it has outsold the other cuts. I’d expected Pulsar (regular straight leg) to lead the pack because it seems to be more of an all around “guys cut”. And while this may or may not be true, the figures don’t lie. Interesting…

The buyer/manager told me about a guy who’d visited the San Francisco store specifically in order to buy a pair of slim tapered Pulsars. He liked them so much that he later returned with his dad, who then bought himself a pair of regular straight leg Pulsars. I mean, this has got to be the greatest story ever!!! It had become my new favorite song, as I mentally replayed it over and over again during my drive home–music to my ears.

Whoever that guy was, if you’re reading this, I’d like to say THANKS, DUDE! Enjoy…

Another thing I looked forward to doing that night was meeting the company’s owner and founder, Lady Fuller. I’m always intrigued and inspired by other people’s start-up stories; especially other Bay Area locals. I’d read her story on line long before they began carrying my denim. So it was a pleasure to finally be able to look her in the eye, shake her hand and thank her for taking a chance on my obscure little brand. For me, the night was a mission accomplished.

By the way, they’re having another party in October at their San Francisco location. I’ll post the details when they become available to me. So if you’re near San Francisco that night, come visit! I’d love to meet you and share my plans for summer 2010. Trust me: if you like summer 09’, then you’ll love oneculture summer 2010! THAT, I wholeheartedly promise…

So…I’ve been wearing my first edition Pulsars (fall 08’) for the better part of 13 months and now the time has come for them to receive their first wash. They’ve endured warehouse work, camping, beach trips, car maintenance work, oil, sweating, sitting, standing, bending…you name it! I feel that the results are decent. Some denims “bleed” more than others and the Italian denim I used during my first season has faded rather nicely.

I’d begun putting loose change into my back pocket along with my wallet. The results: a hole! Sweet!! I did it deliberately in order to determine how much stress the denim could withstand.

I took a few “fit pics”. Keep in mind that I’m no fit model; I’m 6’2” and 230 lbs. The fit pics serve only to show what the possibilities are. The color change from pre to post wash was very slight. But, as you can tell from mine and Ian’s fit pics, the overall color change from new to now is rather drastic.

As I’ve mentioned before, for me, the possibility of breaking in a pair of “raws” is like receiving a hidden game along with your purchase—the “do it yourself” game. There’s something I find very rewarding about creating my own unique “wash” over time, with fades and tears that conform to my own body and lifestyle. On the other hand, most pre-wash jeans look unnatural and contrived, with rips, holes and fading in weird places, or just terrible looking fade work altogether (either far too much sanding and scraping or too little).

Some brands do have access to really good laundering facilities which are capable of achieving authentically well-worn looks. And I’m all for that! Again, I’m not hard core either way. I’d love to be able to offer pre-washed denim to those who prefer that style. But until I gain access to a really good laundering facility I’m not going to bother with it. There’s nothing worse than a bad pre-washed job! Anyway…

I’ll keep you all posted. Stay tuned!

Join me on facebook

Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar (they ship WORLD WIDE!):

NOTE: the jeans run 2X larger than your natural waist size. This was done more so for shrinkage purposes, as you will lose a size after the first washing. Keep this in mind if you opt to place an order by phone. And enjoy!

1827 Union St
San Francisco, CA
(415) 346-4280

‎377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


9/29/08: The Conversation Card

fade pic--1 1/2 months of constant wear

fade pic--1 1/2 months of constant wear

Good morning, All! Do you ever wish that you could speak directly to your favorite artist? I get this feeling whenever, say, I hear a song that I really like but that I think falls just short of being perfect. I often wish that I either knew the artists or had direct contact with them in order to be able to offer honest feedback about the piece in question.  This way, I could engage him/her and get their thoughts as well.

This is the ideology behind the “Conversation Card“. I place business cards into the little fifth (“Cell Holder“) pocket in order to encourage feedback from consumers. I figured that this would be a great way for people to connect directly with the designer by having the ability to share general reviews, opinions, possible suggestions, etc, etc. With that said, I’d received my first feedback a few days ago; Justin from Canada. I just thought I’d pop in to share his review.

Hey Mark,

I just got the jeans today. All I can say is WOW!! They fit perfect. They are a tad loose in the waist, which is just the way I wanted it to be. But the overall fit is amazing.

Very few jeans seem to fit me well. Which is why I started to wear Nudies because the fit was always spot on, and now your jeans fall into the same fit category.

I can’t wait to start wearing these! You should be very proud of the jean company you have created. Now that I have had a chance to see them in real life and wear them, I am confident that you will do well. All people have to do is try on your jeans and compare them to others in the same category, and you will win.

Thanks for the t-shirt as well. It is very cool.

Also, notice that I’ve included a recent “fade pic” (yes, that’s me wearing my size 36×34’s). This is just to give you a sense of how the denim will fade along the stress points over time…nice! They’ll be perfect in another 5-6 months. At that time I’ll share the before-and-after photos of the denim. And for those of you who, as of yet, don’t understand the significance of raw denim, I’ll explain later; I’ll explain why *I* think it’s so neat, rather.

By the way, all out of state orders can be handled by calling any of my venders directly:

The Blues Jean Bar: (415) 346-4280
Drift Denim Essentials: (510) 444-8815
Villains: (415) 621-0766

Anyway, aside from that, we-team oneculture–have a fitting session on Thursday. I’ve made design changes to Pulsar. And once we achieve the desired fit, this altered version should reflect Pulsar at it’s most perfect. I’m keeping my fingers crossed. And as always, I’ll keep you all posted…stay tuned!

Cheers,
Mark
oneculture
For those who love jeans


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