Tag Archives: Pulsar

02/16/10: Coming Attractions

FLASH:

The new Pulsar looks FANTASTIC! I’m not posting fit pics just yet. Just know that the changes I’ve incorporated make a noticeable difference. I’ll elaborate later, when the time comes…

…stay tuned!!!

Join me on facebook

Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar (they ship WORLD WIDE!):

NOTE: the jeans run 2X larger than your natural waist size. This was done more so for shrinkage purposes, as you will lose a size after the first washing. Keep this in mind if you opt to place an order by phone. And enjoy!

1827 Union St
San Francisco, CA
(415) 346-4280

‎377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


1/28/2010: Round Three!

So, I’m just now beginning to make a little progress here…

Over the past months, I must admit…I’ve simply been doing all that I can just to keep my rent paid! In the process however, miraculously, I was able to sock away enough dough to begin working on my third season: “The NEW Pulsar”. Things have finally moved beyond planning into a more tangible space. Now I can exhale–wheeew

After having spent weeks going back & forth with a graphic designer, the artwork for my leather patch has been completed. Continuing in the tradition of story-telling, my goal was to make a statement with a picture. And I’m beyond satisfied wit the results. I’ll explain everything in detail once production wraps for the season, which, by my estimates, won’t be for another 3 -4 months.  The patches themselves should be completed and in my possession in another couple of weeks.

The first edited draft of the new Pulsar pattern is due to be completed late next week. From there, I’ll begin sampling and holding fitting sessions. And this process will be repeated until the desired results are achieved. It’s countdown to round three! I’ll keep you all posted…stay tuned!!

Join me on facebook

Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar (they ship WORLD WIDE!):

NOTE: the jeans run 2X larger than your natural waist size. This was done more so for shrinkage purposes, as you will lose a size after the first washing. Keep this in mind if you opt to place an order by phone. And enjoy!

1827 Union St
San Francisco, CA
(415) 346-4280

‎377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


12/22/09: Consumer Feedback

Mr. Men’s Style himself, Ryan Plett ([YOU_HAVE_BROKEN_THE_INTERNET]), completes his ensemble with oneculture’s PULSAR model.

From the looks of it, they seem to fit him very nicely. Upon being pressed for feedback this is part of what he had to share, “I think the rise is nicely lower than APC’s…I’ve had several people ask me what they are and where they could get them!

FYI, I’m still in the midst of planning my next production! I’m working very slowly, but steadily. When you’re working with very little resources (i.e. NO money!) there are lots & lots of critical decisions to consider. I have so many cool ideas. But, if you dig what I’ve done thus far, then whatever I decide to do for my next production, you’ll like it even more…pinky swear!! I’ll keep you all posted. Stay tuned!

Join me on facebook

Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar (they ship WORLD WIDE!):

NOTE: the jeans run 2X larger than your natural waist size. This was done more so for shrinkage purposes, as you will lose a size after the first washing. Keep this in mind if you opt to place an order by phone. And enjoy!

1827 Union St
San Francisco, CA
(415) 346-4280

‎377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


12/05/09: ho Ho HO!!

Everyone, have a groovy weekend!

Join me on facebook

Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar (they ship WORLD WIDE!):

NOTE: the jeans run 2X larger than your natural waist size. This was done more so for shrinkage purposes, as you will lose a size after the first washing. Keep this in mind if you opt to place an order by phone. And enjoy!

1827 Union St
San Francisco, CA
(415) 346-4280

‎377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


11/22/09: Thread Color Reference

oneculture’s signature thread color references, “1970” (beige, olive and brown) and “1978” (orange, brown and turquoise), are comprised of colors that were prevalent during that period.

Brand Profile

Join me on facebook

Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar (they ship WORLD WIDE!):

NOTE: the jeans run 2X larger than your natural waist size. This was done more so for shrinkage purposes, as you will lose a size after the first washing. Keep this in mind if you opt to place an order by phone. And enjoy!

1827 Union St
San Francisco, CA
(415) 346-4280

‎377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


10/19/09: The “F Word”

Free is perhaps my favorite “F word”, and you just can’t beat free drinks and jeans (prototype samples only).

prototype sample only

prototype sample only

prototype sample only

prototype sample only

prototype sample only

prototype sample only

prototype sample only

prototype sample only

Join me on facebook

Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar (they ship WORLD WIDE!):

NOTE: the jeans run 2X larger than your natural waist size. This was done more so for shrinkage purposes, as you will lose a size after the first washing. Keep this in mind if you opt to place an order by phone. And enjoy!

1827 Union St
San Francisco, CA
(415) 346-4280

‎377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


9/28/09: Mission Accomplished

So the Blues Jean Bar held a private even for their VIP customers down at their San Jose/Santana Row location and I was invited. I jumped at the opportunity to be able to formally introduce my brand as well as to inform their consumer base about the joys of raw denim. I’m not a hard core “denim snob” or anything; to each his own. However, while I can definitely appreciate an authentically vintage looking pre-wash job, to me there’s nothing quite as pleasing as the feel of a fresh, crispy pair of rigid denim jeans. Specifically, I like how the rigidity helps define the legs. Additionally, the process of breaking in a pair of “raws” is quite satisfying. Anyway…I’ll cover this topic a bit more later. Back to the party…

The weather was warm and the night was pleasant. The DJ supplied a steady stream of upbeat contemporary cuts while people browsed, conversed and enjoyed snacks & fresh drinks. And, as mentioned above, I finally got the chance to provide information about my company to the Blues Jean Bar’s consumer base; an easy and pleasure-giving task. In addition, I also received invaluable feedback. For instance, I learned that Pulsar Slim-Tapered has emerged as the break out star of the season as it has outsold the other cuts. I’d expected Pulsar (regular straight leg) to lead the pack because it seems to be more of an all around “guys cut”. And while this may or may not be true, the figures don’t lie. Interesting…

The buyer/manager told me about a guy who’d visited the San Francisco store specifically in order to buy a pair of slim tapered Pulsars. He liked them so much that he later returned with his dad, who then bought himself a pair of regular straight leg Pulsars. I mean, this has got to be the greatest story ever!!! It had become my new favorite song, as I mentally replayed it over and over again during my drive home–music to my ears.

Whoever that guy was, if you’re reading this, I’d like to say THANKS, DUDE! Enjoy…

Another thing I looked forward to doing that night was meeting the company’s owner and founder, Lady Fuller. I’m always intrigued and inspired by other people’s start-up stories; especially other Bay Area locals. I’d read her story on line long before they began carrying my denim. So it was a pleasure to finally be able to look her in the eye, shake her hand and thank her for taking a chance on my obscure little brand. For me, the night was a mission accomplished.

By the way, they’re having another party in October at their San Francisco location. I’ll post the details when they become available to me. So if you’re near San Francisco that night, come visit! I’d love to meet you and share my plans for summer 2010. Trust me: if you like summer 09’, then you’ll love oneculture summer 2010! THAT, I wholeheartedly promise…

So…I’ve been wearing my first edition Pulsars (fall 08’) for the better part of 13 months and now the time has come for them to receive their first wash. They’ve endured warehouse work, camping, beach trips, car maintenance work, oil, sweating, sitting, standing, bending…you name it! I feel that the results are decent. Some denims “bleed” more than others and the Italian denim I used during my first season has faded rather nicely.

I’d begun putting loose change into my back pocket along with my wallet. The results: a hole! Sweet!! I did it deliberately in order to determine how much stress the denim could withstand.

I took a few “fit pics”. Keep in mind that I’m no fit model; I’m 6’2” and 230 lbs. The fit pics serve only to show what the possibilities are. The color change from pre to post wash was very slight. But, as you can tell from mine and Ian’s fit pics, the overall color change from new to now is rather drastic.

As I’ve mentioned before, for me, the possibility of breaking in a pair of “raws” is like receiving a hidden game along with your purchase—the “do it yourself” game. There’s something I find very rewarding about creating my own unique “wash” over time, with fades and tears that conform to my own body and lifestyle. On the other hand, most pre-wash jeans look unnatural and contrived, with rips, holes and fading in weird places, or just terrible looking fade work altogether (either far too much sanding and scraping or too little).

Some brands do have access to really good laundering facilities which are capable of achieving authentically well-worn looks. And I’m all for that! Again, I’m not hard core either way. I’d love to be able to offer pre-washed denim to those who prefer that style. But until I gain access to a really good laundering facility I’m not going to bother with it. There’s nothing worse than a bad pre-washed job! Anyway…

I’ll keep you all posted. Stay tuned!

Join me on facebook

Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar (they ship WORLD WIDE!):

NOTE: the jeans run 2X larger than your natural waist size. This was done more so for shrinkage purposes, as you will lose a size after the first washing. Keep this in mind if you opt to place an order by phone. And enjoy!

1827 Union St
San Francisco, CA
(415) 346-4280

‎377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


6/30/09: The Ideology

The Ideology
It takes a common interest in order to unify. And the love for jeans is shared by people from every imaginable background. As such, “oneculture” is an amalgamation of all cultures in that it references the denim lovers of the world as a collective.

In The Beginning…

Given the multitude of quality dry denim brands, why should people consider oneculture?

Throughout the years this question has remained a permanent fixture within my thought process. In fact, I consider it to be THE proverbial starting point. From it, I came to realize that I am absolutely intrigued and inspired by two things:
1) Great story tellers, and
2) The skill & creativity it takes to do a lot with a little.

As such, I consider myself to be on a constant quest to master the art of communicating. The world of dry denim is saturated with denim brands that tell the same story. From the outset however, my intent has always been to stand apart from my competitors, and I very much look forward to defying convention by providing an alternative to structure. oneculture is dry denim with it’s own purpose and character.

“Hello Again, 1970”: behind the classic album
I allow myself to drift into the proper zone in order to brainstorm; it’s a requirement actually. I sit & sip strong coffee and listen to old 60’s/70’s music–the good stuff! The caffeine and the music together work like a medicinal cocktail, lifting my spirits while allowing my mind to finger and fondle many possibilities. It was during one of these “trips” when I realized the similarities between my own creative process and that of many great 60’s/70’s recording artists (although they used much stronger drugs!). That’s how I came to consider referring to oneculture’s summer season as a record album, who’s “classic” aspect is reflected in the upgrades. Additionally, this season’s thread color reference (1970) as well as the style name of the boot cut (Hello Again) lent themselves perfectly to an album title. Hence, summer 09’ became my classic album: “Hello Again, 1970”.

1970
Introspection has helped to shape my design approach thus far. I was born in September of 1970 and have subsequently become completely obsessed with 70’s pop culture. Thus, as a design project, oneculture presents the perfect opportunity in which to incorporate details that reflect my profound nostalgia. For instance, and for those who don’t already know, the style name “PULSAR” is inspired by an action figure that I’d gotten for Christmas in 1978.

Additionally, the thread color references, “1970” (beige, olive and brown) and “1978” (orange, brown and turquoise), are comprised of colors that were prevalent during those years. I’d specifically pulled the 1970 color pallet from an old Polaroid photo. In short, oneculture is void of random details; every line is well thought out and thoroughly rehearsed prior to “show time”. Believe it!

guerilla café
Three years ago…three of the Bay Area’s most powerful artists joined forces in order to let their “Wonder Twin powers activate”. This meeting of minds resulted in guerilla: without question, the most interesting café I’ve ever visited. Part art gallery – part 70’s retro café/diner, it exudes a strong sense of identity and style that even spills out onto the sidewalk where a “guerilla crossing” sign is posted. Additionally, the phone booth outside is reminiscent of a 1970’s urban guerilla headquarters. The patrons and the staff alike are very much reflective of the Bay Area’s cultural diversity—an eclectic mix of educated, socially conscious forward thinkers. And there’s always good music playing!

guerilla café is an excellent addition to Berkeley’s local flavor. It stands as an avatar of cafe culture in that everything about it, from the warm & earthy environment, to the coffee & delicious menu options on down to the very interesting and unusual art pieces seems tailor made to stimulate thought and conversation…just like caffeine!

However, I was so intent on getting in, shooting my model and getting out of their way that I failed to capture guerilla’s true charm in my photos. You’ll simply have to take my word for it. And by the way…

Thanks, Andrea!

THE FUTURE…
Among other things, home town pride is a HUGE motivating factor for me! The San Francisco Bay Area is ripe with creative souls that foster an environment conducive to entrepreneurship. Ultimately, I’d like to build upon the legacies left by two of the most influential and successful businessmen in Bay Area history: Levi Strauss (Levi’s) and Donald Fisher (GAP). This goal however, if at all attainable, is still many, many years away…

Right now my focus lies squarely on developing products punctuated with unique character, and which incorporate fabrics and craftsmanship of unquestionable quality. Getting this aspect *just right* is what’s ultimately going to help bring the entire scope of my vision to fruition.

But life is full of curves, dead-ends and disappointments. Whether I’ll actually “make it” or not is unknown. But to me, the “unknown factor” has been the most compelling part of my journey thus far. I’m a fashion outsider: just a creative guy with lots of ideas and a crystal clear vision. But from where I sit, I have nothing to lose by giving it my best effort.

I’ll keep you all posted. Stay tuned.

Cheers,
Mark
oneculture
For those who love jeans

Available @ The BLUES Jean Bar:

1827 Union St
San Francisco, CA
(415) 346-4280

377 Santana Row
San Jose, CA 95128
(408) 899-4012

1409 Montana Ave
Santa Monica, CA 90403
(310) 656-7898

2210 N. Halsted Street
Chicago, IL 60614
(773) 248-5326


11/21/08: Neurotic!!!

SEASON 2

oneculture: SEASON 2

Okay, it cost me 50 bucks but I just had to re-take the Pulsar photos…with shoes! And I think that it makes one hell of a slight difference too. The silhouettes are fully defined now. Pulsar-Slim Taper, for instance, actually looks slim and tapered, as it should. Now I can get some shut-eye…

Mark Presents
By the way, I’ve added fitting session videos of Pulsar and its slim, tapered leg counterpart to my YouTube channel: http://www.youtube.com/user/MarkPresents

For the record…
I’ve redesigned and revamped my entire spring collection since it was feature on Denimology just a couple months ago. That’s how neurotic I am!!!

Stay tuned!  I’ll keep you posted…

Cheers,
Mark
oneculture
For those who love jeans


9/29/08: The Conversation Card

fade pic--1 1/2 months of constant wear

fade pic--1 1/2 months of constant wear

Good morning, All! Do you ever wish that you could speak directly to your favorite artist? I get this feeling whenever, say, I hear a song that I really like but that I think falls just short of being perfect. I often wish that I either knew the artists or had direct contact with them in order to be able to offer honest feedback about the piece in question.  This way, I could engage him/her and get their thoughts as well.

This is the ideology behind the “Conversation Card“. I place business cards into the little fifth (“Cell Holder“) pocket in order to encourage feedback from consumers. I figured that this would be a great way for people to connect directly with the designer by having the ability to share general reviews, opinions, possible suggestions, etc, etc. With that said, I’d received my first feedback a few days ago; Justin from Canada. I just thought I’d pop in to share his review.

Hey Mark,

I just got the jeans today. All I can say is WOW!! They fit perfect. They are a tad loose in the waist, which is just the way I wanted it to be. But the overall fit is amazing.

Very few jeans seem to fit me well. Which is why I started to wear Nudies because the fit was always spot on, and now your jeans fall into the same fit category.

I can’t wait to start wearing these! You should be very proud of the jean company you have created. Now that I have had a chance to see them in real life and wear them, I am confident that you will do well. All people have to do is try on your jeans and compare them to others in the same category, and you will win.

Thanks for the t-shirt as well. It is very cool.

Also, notice that I’ve included a recent “fade pic” (yes, that’s me wearing my size 36×34′s). This is just to give you a sense of how the denim will fade along the stress points over time…nice! They’ll be perfect in another 5-6 months. At that time I’ll share the before-and-after photos of the denim. And for those of you who, as of yet, don’t understand the significance of raw denim, I’ll explain later; I’ll explain why *I* think it’s so neat, rather.

By the way, all out of state orders can be handled by calling any of my venders directly:

The Blues Jean Bar: (415) 346-4280
Drift Denim Essentials: (510) 444-8815
Villains: (415) 621-0766

Anyway, aside from that, we-team oneculture–have a fitting session on Thursday. I’ve made design changes to Pulsar. And once we achieve the desired fit, this altered version should reflect Pulsar at it’s most perfect. I’m keeping my fingers crossed. And as always, I’ll keep you all posted…stay tuned!

Cheers,
Mark
oneculture
For those who love jeans


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