oneculture is now on facebook! I’m uncomfortable with the notion that people have to become “fans” however. So just disregard the semantics; we’re all friends over there. Join me!!
So, it’s been 2 ½ months now since oneculture summer 09’ hit sales floors. And so far, the product is performing rather modestly…but consistently, which is a good thing! The state of the economy has had a very negative affect on consumerism. Add to that the fact that, without having had a marketing budget, oneculture seemingly appeared from thin air—the public still doesn’t know what it is! So, all things being considered, I’m pleased with the performance thus far. It makes me happy to know that people (complete strangers) are actually reaching pass the Nudies, the A.P.C.’s and the other more popular brands and grabbing a pair of onecultures. It makes me happy to know that people are responding to what I’m doing…
…and things only get better from here! These are my formative years. The “big bang” occurred during the fall of 08’ and now everything is settling into place; taking its proper form. One new element I’m excited about incorporating into my next production run is a signature leather patch. The design concept is an absolute graphic statement of the oneculture ideology. I can’t wait to see how it turns out!!
Anyway, aside from my company, and on a more personal note, I’ve been trying my best to make a way in this vicious economy. Finding employment has never been such a problem before. Nowadays however, with thousands of displaced workers competing for the same jobs, it’s a real-life nightmare! Had I foreseen this a while back, I would’ve done certain things differently. But “life” doesn’t come with an instruction manual; for the most part, you learn by screwing up! Anyway…
Stay tuned! I’ll keep you all posted.
For those who love jeans
Available @ The BLUES Jean Bar:
1827 Union St
San Francisco, CA
377 Santana Row
San Jose, CA 95128
1409 Montana Ave
Santa Monica, CA 90403
2210 N. Halsted Street
Chicago, IL 60614